The theme “Share, Grow, Live” represents the Dutch culture and its food-industry from research and production to distribution and consumption. The pavilion has an open setup with a total size of 20x120 m. It has a very central position on the Expo site, with the Italian, French and Vatican pavilions as immediate neighbours.
The Holland Pavilion is a reflection of the festivals that have evolved into a tradition in Holland over the last decade. Instead of a more ‘traditional’ Expo pavilion-setup (grand architectural structures), the scenography focuses on creating an experience by evoking individual curiosity with a feeling of enjoyment.