Isabella Gardner was a remarkable woman with a daring vision. After decades of traveling she carefully installed her eclectic collection according to her personal aesthetic and rationale. Visiting her palace is like wandering through the mind of Isabella. This is exactly what we emphasized when we designed the new website.
The site is brand and content driven, as part of the visitor journey. An inviting 45 second trailer movie tells first time visitors who Isabella was, and what the museum offers. We created 8 immersive stories about Isabella, her collection and museum.
An online visit is ‘inviting’, ‘sensuous’ and a ‘little daring’. Just like Isabella.
Role: design and art direction
Done at: Fabrique