The Netherlands Film Commission will be making extra efforts to interest foreign film producers in the Netherlands. Filming in the Netherlands offers a range of advantages, including the incentive scheme: foreign producers are refunded 30% of their investments in the Netherlands.

Our copy concept ‘Take the Netherlands’ formed the starting point for a website and the campaign to launch the incentive scheme. The word 'Take' in the logo is shaped like a film clapper, as an extra tip of the hat to the film world.

Role: strategy and creative direction
Awards: IF Award
Done at: Fabrique